Coca-Cola turns desi, tries ‘dadi-ma’ recipes in India as demand grows 32%

For Coke, the ethnic drinks push is paired with a $1.7 billion foray into locally grown fruit juices. It’s building vast plantations of local fruits like mango and litchi to produce industrial levels of concentrate to make these juices available at low prices.

from The Financial ExpressThe Financial Express https://ift.tt/2JLeP9T